What is Brainshift vs Mindshift?

Cognitive neurosciences data shows that 95% of everything we do comes from the subconscious part of the brain, the habit brain, the part that stores all our beliefs; most of the change resistance problems and conflicts originate at this level. PSYCH -K ® tool helps us rewire and reprogram these beliefs to work in our favor. This is the Brainset shift. 

Whereas the Mindset shift comes from communicating and convincing the conscious part of the brain or neocortex. This work is important but it cannot stay around long as unless the changes are made to the Subconscious mind. We use only 5% of our Conscious mind.